A manufacturer of protein powders and protein bars sponsors a grand slam tennis tournament for the first time.When it evaluates this move,it discovers that the cost per brand name exposure is much higher than it would have been by running its standard advertising.Why was the sponsorship still beneficial for the manufacturer?

Question

Quizplus · Accepted Answer

While the cost per brand name exposure may be higher through event sponsorship compared to traditional advertising, sponsorships provide a unique opportunity to create a connection with consumers and foster brand loyalty. By sponsoring a grand slam tennis tournament, the manufacturer of protein powders and bars may have been able to associate its brand with the healthy and active lifestyle promoted by the tournament, which could lead to long-term benefits. Additionally, sponsorships often generate media coverage and social media buzz, providing additional exposure beyond the event itself.

A Manufacturer of Protein Powders and Protein Bars Sponsors a Grand