A firm has decided to sponsor a PGA golf tournament.Its marketing director knows it is critical to find unique ways to leverage the sponsorship.One way to leverage the sponsorship beyond traditional methods would be to:

Question

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Using the tournament to entertain important clients and recruit new ones is a unique way to leverage the sponsorship. It allows the firm to build and strengthen relationships with key clients and potential new ones in a more relaxed and enjoyable setting. It also helps to create a positive association with the brand in the minds of those who attend the tournament with the firm. The other options are more traditional ways of measuring exposure and do not necessarily offer a unique way to leverage the sponsorship.

A Firm Has Decided to Sponsor a PGA Golf Tournament