A car brand,VW,sponsored a major professional cycling event.They needed event sponsorship measurement,which includes (but isn't limited to)models and metrics on:

Question

Quizplus · Accepted Answer

The models and metrics listed in option B (event-sponsor fit, attitude, event social responsibility, and sponsorship awareness) are the most relevant to measure the success of event sponsorship for VW in a professional cycling event. Option A (government agency, market orientation, and consumer orientation) does not directly relate to the event sponsorship measurement in this context. Option C (affiliate marketing, customer journey, and market orientation) includes metrics that are important for overall marketing strategy but not specifically for event sponsorship measurement. Option D (customer orientation, government agency, and event-sponsor fit) includes some relevant metrics, but not as comprehensive as option B.

A Car Brand,VW,sponsored a Major Professional Cycling Event