Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad executives who had illustrious careers in large multi-service advertising agencies. Over the years, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school thoughts about branding forged in years of working solely with traditional media.
-(Scenario 16-2) One drawback for advertisers when subcontracting out to creative teams or external sources like HollywoodBranding is that:
A) their tactics may often be the same as those already found in traditional advertising agencies.
B) they resist trying new ideas or taking risks.
C) their efforts may easily clash with the overall company efforts.
D) they do not possess the skills to understand and reach today's consumers.
Correct Answer:
Verified
Q82: Scenario 16-3
In July 2010, a sports-focused social
Q83: Scenario 16-3
In July 2010, a sports-focused social
Q84: Scenario 16-3
In July 2010, a sports-focused social
Q85: Scenario 16-3
In July 2010, a sports-focused social
Q86: Scenario 16-1
MakeWaves is a promotional company with
Q88: Scenario 16-2
HollywoodBranding is a new promotions company
Q89: Scenario 16-3
In July 2010, a sports-focused social
Q90: Scenario 16-1
MakeWaves is a promotional company with
Q91: Scenario 16-1
MakeWaves is a promotional company with
Q92: Scenario 16-4
You are a marketing associate at
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