Scenario 16-3
In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents, and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, "It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage." Still in its early stages, the company is looking to get its name out there as much as possible-and with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. (Jeff Vorva, "MyMVPs.com Hopes to Fly High With Amateur Athletes." Chicago Tribune Local, June 16, 2010.)
-(Scenario 16-3)The team at MyMVPs decides to look into sponsorship as a way of building the brand.At first,they wonder about the cost.Eventually,they come to the conclusion that they would ultimately gain the most-but would also have to spend the most-if the business decided to:

Question

Scenario 16-3
In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents, and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, "It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage." Still in its early stages, the company is looking to get its name out there as much as possible-and with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. (Jeff Vorva, "MyMVPs.com Hopes to Fly High With Amateur Athletes." Chicago Tribune Local, June 16, 2010.) 
-(Scenario 16-3)The team at MyMVPs decides to look into sponsorship as a way of building the brand.At first,they wonder about the cost.Eventually,they come to the conclusion that they would ultimately gain the most-but would also have to spend the most-if the business decided to:

Quizplus · Accepted Answer

Being an exclusive sponsor of an event would give MyMVPs the most control over the branding and messaging surrounding the event. This would likely require the most investment, but would also provide the most return on investment in terms of building brand recognition and reaching a targeted audience. Calculating media impressions or getting involved in social networking for an event would not necessarily provide the level of control or exposure that an exclusive sponsorship would. Co-sponsoring an event with another business would offer some benefits, but may not provide the same level of recognition and exclusivity as being the sole sponsor.

Scenario 16-3 In July 2010, a Sports-Focused Social Networking Site Named MyMVPs.com