_________ lists are the starting point for developing better relationships with current customers,whereas __________ lists help an organization cultivate new business.
A) internal; external
B) demographic; psychographic
C) external; internal
D) psychographic; demographic

Question

_________ lists are the starting point for developing better relationships with current customers,whereas __________ lists help an organization cultivate new business.
A) internal; external 
B) demographic; psychographic 
C) external; internal 
D) psychographic; demographic

Quizplus · Accepted Answer

Internal lists contain information about current customers and their purchase history, which can be used to develop better relationships through targeted marketing and personalized communication. External lists, on the other hand, contain information about potential new customers and can be used for lead generation and prospecting.

_________ Lists Are the Starting Point for Developing Better Relationships