Marketing databases can be expanded by adding _________ data,which allows for a more qualitative assessment of a customer's general lifestyle,interests,and options.
A) demographic
B) psychographic
C) telegraphic
D) geo-demographic

Question

Marketing databases can be expanded by adding _________ data,which allows for a more qualitative assessment of a customer's general lifestyle,interests,and options.
A) demographic 
B) psychographic 
C) telegraphic 
D) geo-demographic

Quizplus · Accepted Answer

Psychographic data refers to information about a customer's personality, values, interests, and lifestyle. This type of data provides more insight into a customer's behavior and decision-making process, allowing for more targeted and personalized marketing efforts. Demographic data (A) includes information such as age, gender, education, and income, while geo-demographic data (D) combines geographic and demographic information. Telegraphic (C) is not a type of data used in marketing.

Marketing Databases Can Be Expanded by Adding _________ Data,which Allows