What are three main purposes of direct marketing programs?
A) To close the sale, identify prospects, and engage consumers
B) To identify target markets, tailor the message, and support brand identity
C) To provide information, answer questions, and foster brand loyalty
D) To reward customers, furnish information, and generate brand preference

Question

What are three main purposes of direct marketing programs? 
A) To close the sale, identify prospects, and engage consumers 
B) To identify target markets, tailor the message, and support brand identity  
C) To provide information, answer questions, and foster brand loyalty 
D) To reward customers, furnish information, and generate brand preference

Quizplus · Accepted Answer

Direct marketing programs aim to close sales, identify prospects, and engage consumers directly to drive immediate responses and build relationships.

What Are Three Main Purposes of Direct Marketing Programs