The Direct Marketing Association (DMA)estimated that the _______ would cost telemarketers about $50 billion in lost sales.
A) CAN-SPAM act
B) Direct Marketing Association's opt-out program
C) FTC's Do Not Call Registry
D) Better Business Bureau

Question

The Direct Marketing Association (DMA)estimated that the _______ would cost telemarketers about $50 billion in lost sales.
A) CAN-SPAM act 
B) Direct Marketing Association's opt-out program 
C) FTC's Do Not Call Registry 
D) Better Business Bureau

Quizplus · Accepted Answer

The FTC's Do Not Call Registry is designed to allow individuals to opt out of receiving telemarketing calls. The DMA estimated that this would cost telemarketers about $50 billion in lost sales. The other options listed (A, B, and D) are not relevant to this estimate.

The Direct Marketing Association (DMA)estimated That the _______ Would Cost