For consumers,what is often a benefit of direct marketing?
A) Convenience
B) Privacy
C) Technology
D) Quality
Correct Answer:
Verified
Q51: A shoe retailer uses its marketing database
Q52: One characteristic of direct marketing is that
Q53: An RFM analysis is used to:
A) determine which
Q54: The Direct Marketing Association (DMA)estimated that the
Q55: What is a very important concern for
Q57: Cross-selling involves marketing:
A) additional products to current customers.
B) the
Q58: In evaluating direct marketing programs,which of the
Q59: A company has a mailing list,but they
Q60: Companies can address customers' privacy concerns if
Q61: Most consumers view their personal email addresses
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