A company has a mailing list,but they are collecting information directly from individual consumers as well.They are in the process of developing:
A) a marketing database.
B) an external mailing list.
C) a geo-demographic data source.
D) a single-source tracking study.

Question

A company has a mailing list,but they are collecting information directly from individual consumers as well.They are in the process of developing: 
A) a marketing database. 
B) an external mailing list. 
C) a geo-demographic data source.  
D) a single-source tracking study.

Quizplus · Accepted Answer

The company is collecting information directly from individual consumers, indicating that they are likely building a comprehensive marketing database. A marketing database would include information from various sources, including internal databases and direct consumer input.

A Company Has a Mailing List,but They Are Collecting Information