Companies can address customers' privacy concerns if they remember two fundamental premises about database marketing.Which of the following is one of those premises?
A) Customers should be provided with the option of replying to a lead card.
B) Information gained for databases should only be used for mailing purposes.
C) Information collected should not be sold to other companies.
D) A primary goal for developing a marketing database is to get to know customers in such a way that an organization can offer them products and services that better meet their needs.

Question

Companies can address customers' privacy concerns if they remember two fundamental premises about database marketing.Which of the following is one of those premises? 
A) Customers should be provided with the option of replying to a lead card. 
B) Information gained for databases should only be used for mailing purposes.  
C) Information collected should not be sold to other companies. 
D) A primary goal for developing a marketing database is to get to know customers in such a way that an organization can offer them products and services that better meet their needs.

Quizplus · Accepted Answer

The premise is that the primary goal of developing a marketing database is to get to know customers in such a way that an organization can offer them products and services that better meet their needs. Additionally, companies should ensure that customer information is kept secure and not shared with unauthorized third parties. Options A and B are too specific and do not address the fundamental premise, while option C is a specific action that is part of addressing privacy concerns, but not necessarily a fundamental premise.

Companies Can Address Customers' Privacy Concerns If They Remember Two