What is a very important concern for consumers regarding direct marketing that advertisers and marketers should take very seriously?
A) Cross-selling
B) Invasion of privacy
C) Increased junk mail
D) Credit card debt

Question

What is a very important concern for consumers regarding direct marketing that advertisers and marketers should take very seriously? 
A) Cross-selling 
B) Invasion of privacy 
C) Increased junk mail 
D) Credit card debt

Quizplus · Accepted Answer

Invasion of privacy is a very important concern for consumers regarding direct marketing. Advertisers and marketers should take the privacy of their customers very seriously to establish trust and create a positive relationship. Consumers may feel violated when their information is shared without their knowledge or consent, which can harm the reputation of the company and potentially lead to legal ramifications.

What Is a Very Important Concern for Consumers Regarding Direct