One characteristic of direct marketing is that it:
A) depends on consumer response for its success.
B) emphasizes developing a customer database.
C) has a lower cost per contact.
D) relies on audience segmentation.

Question

One characteristic of direct marketing is that it: 
A) depends on consumer response for its success.  
B) emphasizes developing a customer database. 
C) has a lower cost per contact. 
D) relies on audience segmentation.

Quizplus · Accepted Answer

The Answer of One characteristic of direct marketing is that it: 
A) depends on consumer response for its success.  
B) emphasizes developing a customer database. 
C) has a lower cost per contact. 
D) relies on audience segmentation.

One Characteristic of Direct Marketing Is That It