The role of a marcom manager (or CMO for some firms)is to:
A) ensure efficient and timely delivery of products ordered.
B) monitor contacts, sales, and return sales.
C) schedule the media for marketing communications.
D) plan overall communications programs and oversee the functional specialists inside and outside of the organization.

Question

The role of a marcom manager (or CMO for some firms)is to: 
A) ensure efficient and timely delivery of products ordered.  
B) monitor contacts, sales, and return sales. 
C) schedule the media for marketing communications. 
D) plan overall communications programs and oversee the functional specialists inside and outside of the organization.

Quizplus · Accepted Answer

The role of a marcom manager (or CMO) is to plan overall communications programs and oversee the functional specialists inside and outside of the organization. They are responsible for developing and executing the marketing and communication strategy, managing budgets, and coordinating with internal and external stakeholders to deliver a cohesive message to the target audience. Options A and B are typically the responsibilities of operations or sales managers, while option C is handled by media planners or buyers.

The Role of a Marcom Manager (Or CMO for Some