Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
-(Scenario 17-1)The idea behind promoting American Profile is to show companies that gathering information about visitors' households and lifestyles through its website is a crucial step in building a:
A) selection of testimonials.
B) creative selling strategy.
C) marketing database.
D) core team of functional specialists.

Question

Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time. 
-(Scenario 17-1)The idea behind promoting American Profile is to show companies that gathering information about visitors' households and lifestyles through its website is a crucial step in building a: 
A) selection of testimonials. 
B) creative selling strategy. 
C) marketing database. 
D) core team of functional specialists.

Quizplus · Accepted Answer

The scenario suggests that American Profile's e-technology allows companies to access and categorize data, which can be used to form an e-business content network. Gathering information about visitors' households and lifestyles through its website would contribute to building a marketing database, which is essential for targeting specific audiences and crafting effective marketing strategies.

Scenario 17-1 American Profile Is an E-Technology Company. It Allows Companies to Companies