Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
-(Scenario 17-1)American Profile is considering imitating a direct marketing tactic employed by several consumer magazines.Visitors to the home pages of these magazines' websites can link to tips on gardening,home decorating,cooking,clothes shopping,skin care,hair care,etc.They are then encouraged to rate these articles and columns,explain whether they were helpful,and add comments and suggestions based on their own lifestyles and hobbies.This allows marketers to enhance their customer information with:
A) psychographic data.
B) geo-demographic data.
C) demographic data.
D) behavioral data.

Question

Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time. 
-(Scenario 17-1)American Profile is considering imitating a direct marketing tactic employed by several consumer magazines.Visitors to the home pages of these magazines' websites can link to tips on gardening,home decorating,cooking,clothes shopping,skin care,hair care,etc.They are then encouraged to rate these articles and columns,explain whether they were helpful,and add comments and suggestions based on their own lifestyles and hobbies.This allows marketers to enhance their customer information with: 
A) psychographic data. 
B) geo-demographic data.  
C) demographic data. 
D) behavioral data.

Quizplus · Accepted Answer

By encouraging visitors to rate articles and columns based on their hobbies and lifestyles, American Profile can gain insight into the psychographic characteristics of their visitors. Psychographic data includes information about individuals' attitudes, values, interests, and personality traits, which can be used to develop more targeted and effective marketing strategies. Geo-demographic data combines demographic information with geographic data, demographic data includes information such as age, gender, income, education, etc., and behavioral data refers to information about individuals' past behaviors, such as purchase history or website activity. While these types of data can be useful, they do not provide the same level of insight into individuals' lifestyles and preferences as psychographic data.

Scenario 17-1 American Profile Is an E-Technology Company. It Allows Companies to Companies