General Motors has its salespeople attend Disney Institute,and BMW,like Apple,now features a highly trained "genius" to demonstrate and explain the many features of its luxury vehicles.This suggests the importance of ________________ in sales and marketing.

Question

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The examples given highlight the importance of providing exceptional customer service in sales and marketing. GM and BMW invest in training their salespeople and geniuses to ensure they can deliver excellent service to their customers. This demonstrates the value placed on providing a positive customer experience to drive sales and build brand loyalty.

General Motors Has Its Salespeople Attend Disney Institute,and BMW,like Apple,now