Because advertising conducted in direct marketing campaigns is typified by this emphasis on immediate response,it is commonly referred to as _____________.

Question

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Direct marketing campaigns are designed to generate immediate responses from potential customers. Therefore, advertising conducted in these campaigns is commonly referred to as direct response advertising. The other options (cross-selling, instant gratification, and instant commerce) do not accurately describe the nature of advertising in direct marketing campaigns.

Because Advertising Conducted in Direct Marketing Campaigns Is Typified by This