Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
-(Scenario 17-1)Like many firms,American Profile uses an RFM analysis to identify certain groups of high-profile customers and analyze their habits across three criteria.RFM stands for:
A) record, format, momentum.
B) recency, frequency, monetary.
C) reach, function, marketing.
D) returns, files, mailings.

Question

Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time. 
-(Scenario 17-1)Like many firms,American Profile uses an RFM analysis to identify certain groups of high-profile customers and analyze their habits across three criteria.RFM stands for: 
A) record, format, momentum. 
B) recency, frequency, monetary.  
C) reach, function, marketing. 
D) returns, files, mailings.

Quizplus · Accepted Answer

RFM stands for recency, frequency, and monetary- which are the three criteria used in analyzing customer behavior and identifying high-profile customers.

Scenario 17-1 American Profile Is an E-Technology Company. It Allows Companies to Companies