WOM can relate with a customer's intentions to buy the brand,especially if the information comes from someone with close social ties to that consumer.

Question

Quizplus · Accepted Answer

Word-of-mouth (WOM) marketing is more effective when the source of information is someone with close social ties to the potential buyer, as they are more likely to trust the opinion of someone they know and have a relationship with. This can help to influence their intentions to buy the brand.

WOM Can Relate with a Customer's Intentions to Buy the Brand,especially