Sony produces televisions and computers and sells them through electronics stores.In a marketing channel,Sony would best be described as a ________.
A) trading company
B) manufacturer
C) wholesaler
D) distributor
E) retailer

Question

Quizplus · Accepted Answer

Sony produces the products they sell, making them a manufacturer. They then distribute and sell those products through electronics stores, but they are not a wholesaler, distributor, or retailer in this scenario. A trading company generally acts as a middleman between manufacturers and buyers, so that is not an appropriate label for Sony in this case.

Sony Produces Televisions and Computers and Sells Them Through Electronics