The primary purpose of auditing marketing channels is to ________.
A) evaluate the long-term service output solutions established by the manufacturer
B) assess each channel member's ability to provide service outputs efficiently
C) examine the necessity of service intermediaries in the overall channel
D) identify the short-run service output demands of targeted markets
E) determine how to modify and shorten the channel structure

Question

Quizplus · Accepted Answer

Auditing marketing channels involves evaluating the performance of each channel member in providing service outputs efficiently. This helps identify areas of improvement and ensure optimal service delivery throughout the channel. While examining the necessity of service intermediaries and modifying the channel structure may also be important considerations, they are not the primary purpose of auditing marketing channels. Additionally, identifying short-run service output demands may be part of market research, but it is not the primary function of channel auditing.

The Primary Purpose of Auditing Marketing Channels Is to ________