Which term refers to channel member activities that produce the service outputs demanded by end-users?
A) information sharing
B) channel segmentation
C) reverse logistics
D) channel functions
E) bulk breaking

Question

Quizplus · Accepted Answer

Channel functions refer to the activities performed by channel members to produce service outputs that meet the demands of end-users. These functions include activities such as transportation, storage, sorting and grading, and financing.

Which Term Refers to Channel Member Activities That Produce the Service