A(n)________ channel meets the target market segment's service output demands at the minimum cost of performing the channel functions that produce those service outputs.
A) service-oriented
B) promotional
C) zero-based
D) equitable
E) generic

Question

Quizplus · Accepted Answer

A zero-based channel is designed to meet the target market segment's service output demands at the minimum cost by carefully considering which functions are necessary and how they can be performed most efficiently.

A(n)________ Channel Meets the Target Market Segment's Service Output Demands