What is the LEAST likely result of a cost gap analysis?
A) identifying cost gaps in a marketing channel
B) segmenting end-users by cost gap responses
C) determining potential actions to close cost gaps
D) identifying environmental and managerial bounds
E) assessing whether potential actions will create other gaps

Question

Quizplus · Accepted Answer

Segmenting end-users by cost gap responses is not a direct result of a cost gap analysis. Cost gap analysis is typically used to identify areas where costs are higher than they need to be or benchmark against competitors. Segmenting end-users is a marketing strategy that may be informed by cost gap analysis, but is not a direct result of it.

What Is the LEAST Likely Result of a Cost Gap