When using an efficiency template,the first step is to ________.
A) compare the compensation of channel members
B) determine the weights of each channel function
C) distinguish between environmental and managerial bounds
D) calculate a weighted average of function performance levels
E) quantify retail and wholesale price points using gap analysis

Question

Quizplus · Accepted Answer

The first step in using an efficiency template is to determine the weights of each channel function. This involves identifying the importance of each function in the overall performance of the channel and assigning a weight to each function accordingly. Once this is done, the performance of each function can be measured and compared against its weight to determine the overall efficiency of the channel. The other options listed are not typically part of the initial steps in using an efficiency template.

When Using an Efficiency Template,the First Step Is to ________