Which of the following would most likely lead to relational governance in a channel system?
A) maintaining strong links with channel members
B) promoting channel member services and products
C) basing most channel functions on the equity principle
D) outsourcing costly, time-consuming channel functions
E) creating a significant distance between channel members

Question

Quizplus · Accepted Answer

Maintaining strong links with channel members fosters trust, communication, and mutual dependence, which are essential elements of relational governance. By building and maintaining long-term relationships, parties can develop norms, trust, and commitments that reduce transaction costs and promote cooperation.

Which of the Following Would Most Likely Lead to Relational