Hybrid channel shoppers are most likely to ________.
A) ignore the bricks-and-mortar channel
B) overlook the online service output channel
C) gather product information before making a purchase
D) negotiate with online retailers to gain the best prices
E) obtain some service outputs online and others offline

Question

Quizplus · Accepted Answer

Hybrid channel shoppers are those who use both online and offline channels for shopping. Therefore, they are most likely to obtain some service outputs online (such as product information, reviews, and comparisons) and others offline (such as trying on clothes or testing electronics in-store). Options A and B are incorrect because hybrid channel shoppers use both channels. Option C is partially correct, as they do gather product information, but it is not a defining characteristic. Option D is also incorrect because there is no indication that they negotiate for the best price.

Hybrid Channel Shoppers Are Most Likely to ________