Which term refers to the degree to which a firm's sales come from services?
A) capacity
B) service ratio
C) service output
D) channel power
E) return on investment

Question

Quizplus · Accepted Answer

The term that refers to the degree to which a firm's sales come from services is the service ratio. The ratio measures the proportion of a company's overall revenue that is generated by its service offerings. It can be used to evaluate the level of dependence a company has on its service business and to assess the potential impact of changes in demand for those services on the company's overall revenue.

Which Term Refers to the Degree to Which a Firm's