AVW Enterprises,a supplier in the B2B sector,recently introduced an e-commerce site to improve its supply chain management.What should AVW most likely do to minimize conflicts with its downstream channel members?
A) offer mature and declining products on the website
B) avoid diverting website orders to channel partners
C) take online orders for products and services
D) offer lower prices than channel partners
E) promote channel partners on the website

Question

Quizplus · Accepted Answer

Promoting channel partners on the website can help AVW Enterprises minimize conflicts by showing support and collaboration, rather than competing directly with them.

AVW Enterprises,a Supplier in the B2B Sector,recently Introduced an E-Commerce