What channel system inequity is increasing significantly with the growth of e-commerce?
A) bundling
B) free-riding
C) hybrid retailing
D) reverse auctions
E) creative pricing

Question

Quizplus · Accepted Answer

Free-riding refers to consumers who visit traditional brick-and-mortar stores to examine products firsthand but then purchase them at lower prices online. This tendency has increased significantly with the growth of e-commerce, leading to channel system inequity.

What Channel System Inequity Is Increasing Significantly with the Growth