How has Gore-Tex most likely built its channel power over the last 30 years?
A) selling the material directly to end-users
B) relying on non-contingent appeals to retailers
C) investing in marketing to build brand awareness
D) partnering with designer dress clothing businesses
E) allowing the material to be used in private-label clothing

Question

Quizplus · Accepted Answer

Gore-Tex has built its channel power primarily through investing in marketing to build brand awareness. This strategy has made the brand synonymous with waterproof, breathable fabrics, influencing both consumer demand and retailer stocking decisions.

How Has Gore-Tex Most Likely Built Its Channel Power Over