Which of the following is most likely a characteristic of balanced marketing channels?
A) heavy reliance on noncoercive strategies
B) high number of manifest conflicts
C) reliance on gray marketing efforts
D) total absence of disputes
E) conflict of goals

Question

Quizplus · Accepted Answer

A balanced marketing channel is one where all members of the channel work together cooperatively to achieve mutual goals. This would involve a heavy reliance on noncoercive strategies such as communication, negotiation, and collaboration, rather than coercion or conflict. The other options (B, C, D, and E) all describe characteristics that are not consistent with a balanced marketing channel.

Which of the Following Is Most Likely a Characteristic of Balanced