What risk does a supplier most likely take by using multiple channels?
A) decreasing domain conflicts among channel members
B) demotivating downstream channel members
C) increasing product line depth and expenses
D) minimizing market coverage
E) decreasing primary demand

Question

Quizplus · Accepted Answer

By using multiple channels, a supplier may risk demotivating downstream channel members who may feel that their sales and profits are being undermined by the use of additional channels that may offer lower prices or more favorable terms.

What Risk Does a Supplier Most Likely Take by Using