Cobalt Manufacturing,which uses multiple channels to sell electronic components,is experiencing channel conflict with retailers.How should Cobalt most likely address this problem?
A) terminate retailers who use too many discounts
B) develop different pricing schemes for every retailer
C) supply differentiated product lines to different groups of retailers
D) sell more products through e-commerce than brick-and-mortar retailers
E) increase the use of social media in promoting the product line and brand name

Question

Quizplus · Accepted Answer

By supplying differentiated product lines to different groups of retailers, Cobalt can reduce channel conflict. This allows each retailer to have its own niche and target audience, preventing overlap and competition between retailers. Terminating retailers or developing different pricing schemes for every retailer may further escalate the conflict, while selling more products through e-commerce or increasing social media promotion may not directly address the issue of channel conflict.

Cobalt Manufacturing,which Uses Multiple Channels to Sell Electronic Components,is Experiencing