Competing goals,differing perceptions of reality,and domain conflicts are major sources of conflict in marketing channel systems.

Question

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Competing goals (such as sales maximization vs cost minimization), differing perceptions of reality (such as disagreement over the importance of advertising), and domain conflicts (such as disagreement over which channel member should perform certain functions) can all lead to conflict within marketing channel systems.

Competing Goals,differing Perceptions of Reality,and Domain Conflicts Are Major Sources