Athletix Manufacturing specifies that retailers may not sell the Athletix Z200 running shoe for less than $89.99.Which term best describes this Athletix policy?

Question

Quizplus · Accepted Answer

The policy of not allowing retailers to sell a product below a minimum price is called minimum resale price maintenance (MRPM). It is a form of vertical price fixing, where the manufacturer sets the lowest price at which the retailer can sell the product.

Athletix Manufacturing Specifies That Retailers May Not Sell the Athletix