Normative commitment is often based on a sense of loyalty or obligation to an organization.

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Normative commitment is a type of organizational commitment characterized by a sense of loyalty or obligation to the organization. It is based on the belief that staying with the organization is the right thing to do, rather than on personal gain or satisfaction. Employees with normative commitment feel a moral obligation to support the organization and its goals, and are more likely to remain with the organization even when faced with negative factors such as job dissatisfaction or better job offers elsewhere.

Normative Commitment Is Often Based on a Sense of Loyalty