Match the following:
-Central Route
A)A good feeling about one's job and work.
B)An instrument using five-point scales for measuring job satisfaction.
C)An employee's intention to remain as an organizational member because of a strong desire to do so.
D)A source characteristic of a message.
E)Involves direct cognitive processing of a message's content.

Question

Quizplus · Accepted Answer

The central route involves direct cognitive processing of a message's content, focusing on the arguments and evidence within the message itself, rather than peripheral cues such as the attractiveness or credibility of the source.

Match the Following: -Central Route