Mass customization is largely due to:
A)better integration devices
B)advances in information technology and flexible manufacturing
C)more sophisticated differentiation approaches
D)adhocracy designs

Question

Quizplus · Accepted Answer

Mass customization requires the ability to produce customized products efficiently and affordably. Advances in information technology and flexible manufacturing have allowed companies to produce customized products on a large scale, making mass customization possible. Better integration devices, more sophisticated differentiation approaches, and adhocracy designs may be complementary, but they are not as crucial to mass customization as advances in information technology and flexible manufacturing.

Mass Customization Is Largely Due To