For a strategic alliance to be successful,the first step is for a company to:
A) enlist legal assistance to make sure its interests are protected
B) talk to the customer to discover what its needs are
C) assemble a team of product experts
D) define the ethical guidelines that will apply to the alliance
E) find out as much about the proposed partner as possible

Question

Quizplus · Accepted Answer

Before entering into a strategic alliance, it is important for the company to research and find out as much as possible about the proposed partner, including their reputation, financial stability, and compatibility with the company's goals and values. This will help to ensure that the alliance is a good fit and has a better chance of success. While legal assistance, assembling a team of experts, and defining ethical guidelines are also important steps, they should come after the company has done its due diligence in researching the proposed partner. Talking to customers may also be useful, but it is not necessarily the first step in forming a strategic alliance.

For a Strategic Alliance to Be Successful,the First Step Is