Kaygo Tires, Inc. designs and manufactures tires for the trucking industry. Their products include tires for semi-cabs as well as trailers of various sizes and weight limits. Tyler, a sales representative for Kaygo, is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-Of the following,which would be the most effective proof device to demonstrate the benefits of Kaygo tires?
A)a detailed PowerPoint presentation
B)a test-drive in which the buyer can feel the difference in tires
C)a testimonial from another buyer about the excellent post-sale service
D)a research report showing decreased fuel costs from using the tires
E)a series of questions designed to discover what the buyer needs

Question

Quizplus · Accepted Answer

A research report showing decreased fuel costs from using the tires would be the most effective proof device to demonstrate the benefits of Kaygo tires to a trucking company. This proof device provides concrete evidence of the financial benefits that the trucking company can expect from using Kaygo tires.