B2C ________.
A)concerns sales between a supplier and a retail customer
B)concerns sales between companies
C)concerns sales between companies and governmental organizations
D)concerns sales between a merchant company and a nonmerchant company

Question

Quizplus · Accepted Answer

B2C stands for business-to-consumer, which refers to sales between a supplier and a retail customer. Option A correctly defines B2C. Option B refers to B2B, which is business-to-business sales. Option C refers to B2G, which is business-to-government sales. Option D is not a common sales category.