Cross-selling is most effective in those situations in which the:
A)purchase is product-based
B)sales type is transactional
C)products are similarly designed
D)relationship with the customer is new
E)salesperson and customer have an established relationship

Question

Quizplus · Accepted Answer

Cross-selling is most effective when the salesperson and customer have an established relationship. This is because the salesperson can use their knowledge of the customer's preferences and needs to recommend additional products that complement their original purchase, leading to higher customer satisfaction and potentially increased sales revenue.

Cross-Selling Is Most Effective in Those Situations in Which The