Which content analysis technique involves coding categories derived from the raw data itself, in order to generate theories, or theoretically connected explanations the document under analysis?
A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Question

Quizplus · Accepted Answer

Conventional content analysis involves deriving coding categories directly from the raw data, allowing for the generation of theories or explanations based on the data itself.

Which Content Analysis Technique Involves Coding Categories Derived from the Raw