Question 1

Which piece of communication should be analyzed in terms of explicit themes, relative emphasis on various topics, and the amount of space or time devoted to certain topics?
A) Audience
B) Announcement
C) Sender
D) Message

Accepted Answer

The message is the piece of communication that contains the content being transmitted. By analyzing the message, we can identify themes, emphasis on various topics, and the amount of space or time devoted to certain topics.

Question 2

Which unit of analysis measures the entire unit of the sender's message?
A) Semantics
B) Characters
C) Concepts
D) Items

Accepted Answer

Items measure the entire unit of the sender's message, such as a complete sentence or paragraph, rather than breaking it down into smaller components like semantics, characters, or concepts.

Question 3

Which is the term for elements that describe the physically present and countable elements of data content?
A) Manifest content
B) Evident content
C) Latent content
D) Concealed content

Accepted Answer

Manifest content refers to the actual, observable, and countable elements of data content. It is the opposite of latent content, which refers to the underlying or hidden meaning of the data. Evident and concealed content are not commonly used terms in this context.

Question 4

Which unit of analysis looks at the strength or weakness of a word in relation to the overall sentiment of the sentence?
A) Semantics
B) Characters
C) Concepts
D) Items

Accepted Answer

Semantics is the study of meanings in language. In sentiment analysis, semantics is used to analyze the strength or weakness of a word in relation to the overall sentiment of the sentence. This allows for a more accurate analysis of sentiment within a text.

Question 5

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data, and help new themes to emerge from the data itself?
A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Accepted Answer

Directed content analysis involves using pre-existing theories or concepts to guide the coding process, allowing for a more structured analysis while also being open to new themes that may emerge from the data itself. Summative content analysis is focused on counting and categorizing specific features of the data, while conventional content analysis involves purely data-driven coding of themes without the use of pre-existing theories. Narrative content analysis specifically looks at storytelling and the use of language to convey meaning.

Question 6

Which involves the researcher spending substantial time in a research community, and analysis of field notes as text to uncover the ways people operate in a particular setting, and manage their day-to-day lives?
A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Accepted Answer

The description matches social anthropological approaches, which involve long-term immersion in a community, observation and analysis of field notes, and an emphasis on understanding and interpreting the cultural meaning and practices of a particular group or community. Content analysis involves systematic analysis of quantitative data or textual materials, while interpretative approaches and collaborative approaches are more general umbrella terms that encompass a variety of qualitative research methods.

Question 7

Which unit of analysis measures clusters of words around a certain idea, that is typically a variable in the research hypothesis?
A) Semantics
B) Characters
C) Concepts
D) Items

Accepted Answer

Clusters of words around a certain idea are related to concepts, which can be a variable in the research hypothesis. Semantics refers to the meaning of words, characters are individual letters or symbols, and items can refer to various forms of data or objects.

Question 8

Which unit of analysis counts the number of times a specific person is mentioned in the data?
A) Semantics
B) Characters
C) Concepts
D) Items

Accepted Answer

The unit of analysis that counts the number of times a specific person is mentioned in the data is called characters. Characters are the individuals or entities that are involved in the text, such as people, organizations, or places. By analyzing the frequency and context of mentions of different characters, researchers can gain insights into the relationships and dynamics within the text.

Question 9

Which term describes the actual terms used by individuals under investigation that represent their behavioral processes?
A) Ideological stances
B) Sociological constructs
C) In vivo codes
D) Communication themes

Accepted Answer

In vivo codes refer to the actual terms or phrases used by individuals themselves, capturing their authentic language and representing their behavioral processes.

Question 10

Which involves a researcher working with subjects within the established research setting to accomplish a change or action?
A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Accepted Answer

Collaborative approaches involve a researcher working with subjects within the established research setting to accomplish a change or action. The emphasis is on collaboration and working towards a common goal rather than the researcher being an outside observer.

Question 11

Which content analysis technique involves coding categories derived from the raw data itself, in order to generate theories, or theoretically connected explanations the document under analysis?
A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Accepted Answer

Conventional content analysis involves deriving coding categories directly from the raw data, allowing for the generation of theories or explanations based on the data itself.

Question 12

Which term describes the categories revealed during coding of the text that look beyond the conscious perspective of the speaker to pull in a broader understanding of the social scientific knowledge base?
A) Ideological stances
B) Sociological constructs
C) In vivo codes
D) Communication themes

Accepted Answer

Sociological constructs refer to the categories revealed during coding of the text that go beyond the conscious perspective of the speaker to pull in a broader understanding of the social scientific knowledge base, such as social institutions, power dynamics, and cultural norms. Ideological stances refer to the underlying beliefs and values held by the speaker, in contrast to sociological constructs which focus on broader social structures. In vivo codes refer to the exact words or phrases used by the participants, while communication themes refer to overarching topics or issues that emerge from the data.

Question 13

Latent content is comparable to the _______________conveyed by the message.
A) surface structure
B) hidden structure
C) deep structural meaning
D) thick description

Accepted Answer

Latent content refers to the underlying, implicit meaning of a message, similar to the deep structural meaning, which goes beyond the surface level to explore the deeper significance.

Question 14

What is a careful, detailed, systematic examination and interpretation of a particular body of material in an effort to identify patterns, themes, biases, and meanings?
A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Accepted Answer

Content analysis is a research method used to analyze and interpret a particular body of material, such as documents, texts, images, or videos, in a careful, detailed, and systematic way. The aim is to identify patterns, themes, biases, and meanings within the material, and to draw conclusions about the broader context or culture that produced it. Content analysis can be used in a variety of disciplines, including communication studies, media studies, cultural studies, and social sciences.

Question 15

Which term describes the first grouping used to categorize data that virtually anyone in society can distinguish between and among, e.g., persons, things, and events such as age, gender, and roles?
A) Theoretical classes
B) Concept classes
C) Special classes
D) Common classes

Accepted Answer

Common classes are the first grouping used to categorize data that virtually anyone in society can distinguish between and among, e.g., persons, things, and events such as age, gender, and roles.

Question 16

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles, while maintaining a qualitative textual approach?
A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Accepted Answer

The answer of Which content analysis technique involves the researcher...

Question 17

Which is the term for underlying, deep structural meaning of data content?
A) Manifest content
B) Evident content
C) Latent content
D) Concealed content

Accepted Answer

The term for underlying, deep structural meaning of data content is latent content. Manifest content refers to the surface meaning of the data, while evident content and concealed content are not commonly used terms in this context.

Question 18

Which is a way to treat social action and human activity as text to allow for determining the practical understandings of meanings and actions as symbols?
A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Accepted Answer

Interpretative approaches involve examining social action and human activity as text and using various methods to determine the meanings and symbols present. This allows for a more in-depth understanding of the practical understandings of social action and human activity. Content analysis involves examining the content of communication, social anthropological approaches focus on the cultural context, and collaborative approaches involve working together with participants in the research process. While these approaches may be useful in certain situations, they are not specifically focused on determining practical understandings of meanings and actions as symbols.

Question 19

Which content analysis technique involves beginning with existing words and phrases from the raw data, and then extending the exploration to understand latent meanings and themes apparent in the data?
A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Accepted Answer

Summative content analysis starts with identifying and quantifying certain words or content in text data, and then extends the analysis to interpret the underlying context and themes, focusing on the discovery of latent meanings.

Question 20

Manifest content is comparable to the ________ present in the message.
A) surface structure
B) hidden structure
C) deep structural meaning
D) thick description

Accepted Answer

Manifest content refers to the surface level of a message or communication, including the explicit or obvious meaning. Therefore, the best choice is A) surface structure.

Quiz 11: An Introduction to Content Analysis

Which piece of communication should be analyzed in terms of explicit themes, relative emphasis on various topics, and the amount of space or time devoted to certain topics?

Which unit of analysis measures the entire unit of the sender's message?

Which is the term for elements that describe the physically present and countable elements of data content?

Which unit of analysis looks at the strength or weakness of a word in relation to the overall sentiment of the sentence?

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data, and help new themes to emerge from the data itself?

Which involves the researcher spending substantial time in a research community, and analysis of field notes as text to uncover the ways people operate in a particular setting, and manage their day-to-day lives?

Which unit of analysis measures clusters of words around a certain idea, that is typically a variable in the research hypothesis?

Which unit of analysis counts the number of times a specific person is mentioned in the data?

Which term describes the actual terms used by individuals under investigation that represent their behavioral processes?

Which involves a researcher working with subjects within the established research setting to accomplish a change or action?

Which content analysis technique involves coding categories derived from the raw data itself, in order to generate theories, or theoretically connected explanations the document under analysis?

Which term describes the categories revealed during coding of the text that look beyond the conscious perspective of the speaker to pull in a broader understanding of the social scientific knowledge base?

Latent content is comparable to the _______________conveyed by the message.

What is a careful, detailed, systematic examination and interpretation of a particular body of material in an effort to identify patterns, themes, biases, and meanings?

Which term describes the first grouping used to categorize data that virtually anyone in society can distinguish between and among, e.g., persons, things, and events such as age, gender, and roles?

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles, while maintaining a qualitative textual approach?

Which is the term for underlying, deep structural meaning of data content?

Which is a way to treat social action and human activity as text to allow for determining the practical understandings of meanings and actions as symbols?

Which content analysis technique involves beginning with existing words and phrases from the raw data, and then extending the exploration to understand latent meanings and themes apparent in the data?

Manifest content is comparable to the ________ present in the message.