A company's available resources and capabilities have no bearing over its marketing objectives for a particular product-market entry.

Question

Quizplus · Accepted Answer

A company's available resources and capabilities play a crucial role in determining its marketing objectives for a particular product-market entry. These factors would determine the company's ability to invest in marketing campaigns, distribution networks, and other promotional activities. A lack of resources could limit the effectiveness of the company's marketing efforts, leading to an unsuccessful product-market entry.

A Company's Available Resources and Capabilities Have No Bearing Over