Distinct subsets of consumers with similar needs,circumstances,and characteristics that lead them to respond in a similar way to a particular product or service are known as market _____.
A)channels
B)contexts
C)spirals
D)segments

Question

Quizplus · Accepted Answer

The correct term for this description is market segments. Market channels refer to the distribution channels used to reach customers, market contexts refer to the external environmental factors that affect a product or service, and market spirals is not a recognized term in marketing.

Distinct Subsets of Consumers with Similar Needs,circumstances,and Characteristics That Lead