Brand equity reflects the value of the:
A)brand name and logo as promotional tools for attracting future buyers.
B)major customers who are associated with the brand.
C)actual benefits that a product or brand provides.
D)market segments in taking decisions regarding a new product launch.

Question

Quizplus · Accepted Answer

Brand equity refers to the value that a brand name and logo add to a product by enhancing its appeal to consumers and differentiating it from competitors, making them powerful promotional tools.

Brand Equity Reflects the Value of The